Santigold - Master Of My Make-Believe
After four years of hide and seek in which blogs blew up at the sudden release of any track with her name attached to it, Santigold returns in a moment of global aggression and vulnerability.
Honing in on the hyper-media cult of personality, in her unmistakable voice she asks the listener: into what fantasy do you hurl yourself as you gaze into the glow of your machine? The answer to this question is central to what drives 'Master of My Make-Believe'.
As an antidote against self-celebratory status updates in a climate where the focus on fame outweighs a day's emotions, 'Master of My Make-Believe' summons pop culture zombies back to life. This is sound proof of an artist on a diligent journey, measuring the power of individual mood against social clamour.
Sifting through a wondrous wreckage of airplay, upload, and anguish, Santigold's talent lies in filtering reality through freakdom, to find in desire a timeless spark of raw magic.
Through chopped pianos, the clink of glass bottles, and the peaking blast of motorcycle engines, 'Master of My Make-Believe' accounts for 21st century details of life from the heart's centre to the mind's periphery.
In her pen and in her voice, the breadth of substance presented in Santigold's newest songs is immediate and complex. There are valleys here wherein the drudge of daily living is met with caution and confronted by mortality, but underneath it all there is the celebration of each person's power and vision to fight toward what they believe.
Release Date : 01 May 2012