games

THQ and Zuffa reach agreement on UFC rights

THQ and Zuffa have announced the transition of Ultimate Fighting Championship videogame rights to Electronic Arts.

THQ and Zuffa have announced that they have reached an agreement resulting in Zuffa licensing to Electronic Arts the right to publish videogames based on the Ultimate Fighting Championship (UFC) brand, effective now.

The agreement results in an undisclosed cash payment to THQ. Additionally, THQ will continue to publish its existing console and mobile titles through 31 March 2013.

"Over the last three years, THQ has delivered best-in-class, all-encompassing experiences to MMA fans, sports enthusiasts and fighting gamers around the globe with its UFC Undisputed series. We want to thank them for their stewardship of our brand," said Dana White, President, UFC. "We look forward to joining forces with EA to leverage their sports platform, and expand our brand in the video game space."

Brian Farrell, THQ's Chairman and CEO, commented, "We have relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ's more focused strategy moving forward meant that transferring the license to EA made sense to all parties. We would like to thank UFC for their great support and partnership and wish EA all the best moving forward."