gadgets

Sony is bringing 3D TV to South Africa. The company's first ever Full HD 3D Bravia TV for the home, the LX-900 Series, features 3D integrated technology, Motionflow PRO 200Hz, LED Backlight technology and built-in Wi-Fi access.

Imagine movie images that vividly leap out from the TV screen to the living room in Full HD clarity – that is the fully-immersive entertainment experience that Bravia LX-900 can deliver. Under the hood, Bravia LX-900 is powered by Sony’s revolutionary 3D Integrated technology, combining a 3D Sync Transmitter, frame-sequential display and high frame rate Motionflow 200Hz technology at a specific signal processing speed to reproduce Full HD resolution 3D images.

To ensure users fully enjoy 3D viewing on the Bravia LX-900, the 3D TV also comes bundled with two sets of active shutter glasses that are synchronized with the images shown on the display. Additional active shutter glasses can be purchased separately.

Complementing the Bravia LX-900’s high performance display features is its sleek premium Monolithic design. The Monolithic design is Sony’s new aesthetic direction for its home entertainment collection in 2010. Bravia LX-900’s screen flows seamlessly into its bezel in a frameless design, offering viewers an engaging new cinematic experience, in addition to being a conversation piece in any living space.

Apart from being a revolutionary 3D TV, the Bravia LX-900 is also capable of high performance as a regular Full HD LCD TV with value-added features. The Bravia LX-900 offers hours of endless entertainment to users with the Bravia Internet Video & Bravia Internet Widgets features.
Keeping the environment in mind, Sony has equipped the Bravia LX-900 with energy-saving features such as the Intelligent Presence Sensor and Ambient Sensor. The Intelligent Presence Sensor switches the TV to Picture Off Mode when it cannot detect faces within a certain range of the TV. This is a great tool especially for users who leave the room and may forget to come back to turn off the TV or for people who doze off in the middle of watching a show.

On the other hand, the Ambient Sensor automatically adjusts the picture brightness according to the amount of light available in the viewing environment, thus lowering power consumption when viewing in a dimly lit room. Additionally, the Bravia features several Eco Settings including the Energy Saving Switch and Edge-lit LED backlight technology that helps to reduce power consumption while improving upon backlight performance as compared with conventional CCFL backlight TVs.

Sony SA plans to have the Bravia LX-900 available in South Africa before the end of 2010.

In addition, 3D Ready, 100Hz models - the NX710 and NX810 Series - should be launched in South Africa during the South African winter 2010.

The new Sony 3D and 3D-Ready TV pricing is not finalised but is anticipated not to be higher than current models with equivalent frame rates.